In this competitive online world nowadays, everyone wants to get their websites in the top of Google Rankings. But there are certain rules and guidelines that need to be followed. As google keep on updating in their algorithm to optimize user's search experience it creating lot of confusion among webmasters how to focus on SEO. There has been a methodology that google give preference if there are more back links to your website or page.
But, As there has been lot of misuse of keywords & meta tags as well as fake back links now google has changed their algorithm to focus more on content of any web page. Google likes if you have relevant page title to your content & relevant keywords in url for the content then you will surely get preference.